There are a lot of blog and CMS platforms out there, and I’ve personally used several of them over the years. Interestingly, I had never touched WordPress until we started Max Foundry. I knew a lot about it of course, but had never built anything with it. And now that I’ve spent the past 9 months doing almost nothing but WordPress stuff, something has clicked with me about its dominance and popularity: design comes first.

You could argue that other things make WordPress the leading publishing platform:

  • It’s really easy to use and has a plethora of options
  • It’s free and open source
  • It has a massive ecosystem of people, themes, and plugins
  • It’s well supported and continues to develop
  • Yada yada yada

While all those things are true, to me it’s about design.

Think about it. When you go hunting for WordPress themes, what do you see? I see brilliant types/fonts, sharp photography, beautiful illustrations, new layouts, and great use of color. When was the last time you thought about those things from another platform?

I’ve been writing code for a long time, since I was 19 (that’s 16 years for those keeping score at home), and I have never worked on a platform or system where design was so far at the forefront like it is with WordPress.

And I think the reason for this is because the WordPress community at-large has embraced designers and made them equally as important as everything else.

WordPress continues to evolve and move forward due in large part because designers are such a critical piece of the ecosystem. Great designers are hip to the latest trends in web development, and because of that, they create innovative designs that continue to push WordPress further out in front of other platforms.

Here at Max Foundry we’re looking to leverage this heavy emphasis on design in everything we do. It started with the graphics and photography used in our Liftoff theme, and will become more prominent with each product we release in the future.

We’re also looking to form some strategic partnerships that will allow us to push things even further. Stay tuned.

August 10, 2011
Written by: Dave Donaldson